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Kathrina McRee
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Brand personalities will make your business human in your potential Client's eyes and conveyed through tone of voice, visuals, and even customer service policies. Anything you do to tell your Audience what the experience is like to be your customer can benefit from conveying common personality traits.

What is brand personality? Brand personality is a modern brand strategy to warm your Audience's hearts to build long-lasting customer relationships and personality generator of emotional character and associations in Consumers' mind.

Brand Archetypes are a way of presenting a brand and characterize a universal pattern of behavior that we all have an intuitive understanding and understand because We've seen them time and again through story, art, religion, and myths.

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